The CW Names Mark Pedowitz New President

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The CW Names Mark Pedowitz New President

Message  Glass Heart le Jeu 28 Avr - 21:02

The CW Names Mark Pedowitz New President
www.tvguide.com As five-year-old network The CW hits some growing pains, new president Mark Pedowitz has some work cut out for him.Some of the challenges are self-evident, Pedowitz tells TV Guide Magazine. It's a crowded marketplace. And in our core demographic of women 18-34, we need to grow our audience both insi...


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Re: The CW Names Mark Pedowitz New President

Message  Glass Heart le Ven 29 Avr - 12:40

C'est officiel, Dawn Ostroff quitte son rôle de présidente de la CW et laisse place à Mark Pedowitz, un ancien d' ABC qui a travaillé sur la chaîne pendant 20 longues années.
Mark Pedowitz fut président d'ABC Studio pendant 5 ans pendant lesquelles il a supervisé plusieurs hits tel que : "Desparate Housewives", "Grey's Anatomy", et "Lost".
Il souhaite élargir les différents genre de programmes et le public restreint de la chaîne. Je vous rappelle que le public visé de celle ci est plus particulièrement les femmes de 18/34 ans.
Supernatural vient d'être renouvelée, mais ne serait t-elle pas en danger dans les années a venir ? Saura t-il remettre la CW dans le droit chemin ?

Source : Audienceusa.com


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Re: The CW Names Mark Pedowitz New President

Message  Glass Heart le Ven 29 Avr - 12:43

The CW Names Mark Pedowitz New President
Thursday, 28 April 2011

"As five-year-old network The CW hits some growing pains, new president Mark Pedowitz has some work cut out for him.

'Some of the challenges are self-evident,' Pedowitz tells TV Guide Magazine. 'It's a crowded marketplace. And in our core demographic of women 18-34, we need to grow our audience both inside and outside that core.'"

Click here to read the rest of the article.

BURBANK, Calif. - April 28, 2011 - CBS Corporation and Warner Bros. Entertainment today announced that Mark Pedowitz has been named President, The CW Television Network.
In his new capacity, the veteran network and television studio executive will oversee all aspects of The CW, including programming, sales, marketing, distribution, finance, research and publicity. He will assume his new duties this month.
Pedowitz comes to The CW with a strong background in program development, production and business affairs. As President of ABC Studios, he oversaw such hit series as "Lost," "Desperate Housewives," "Grey's Anatomy," "Ugly Betty," "Scrubs," "Army Wives," "Ghost Whisperer" and "Criminal Minds."
Dawn Ostroff, President of Entertainment for The CW, is leaving the network to relocate to New York with her family, and will assist in the transition through the current broadcast season, ending in May.
"Since its inception, Dawn and her team have built The CW into a brand-name destination for young female viewers with franchise shows as well as forward-thinking digital and marketing campaigns," said Nancy Tellem, the executive who oversees The CW for CBS. "We now look forward to Mark leading The CW to even greater heights. Mark is an outstanding executive with a stellar reputation in our entertainment community. He brings to the table a strong and diverse background as a business strategist and production executive, as well as a track record of success in all facets of our industry."
"Mark is a seasoned industry leader possessing a strategic combination of business savvy and strong relationships with the creative community," said Bruce Rosenblum, President, Warner Bros. Television Group. "He's the perfect executive to help us take the network to the next level: a key content driver with vast experience in all disciplines."
"I'm very excited to be joining The CW and working closely with two great companies like CBS and Warner Bros.," said Pedowitz. "The network has built a strong foundation and powerful identity in its first five years, and I'm looking forward to helping elevate it to even greater success in the future."
Pedowitz has helmed an independent production banner, Pine Street Entertainment, on the Warner Bros. Studios Burbank Lot since February 2010. Pine Street's pilot, "Meet Jane," executive produced by Pedowitz and Andi Bushell in association with Warner Horizon Television, is in contention for a series order from Lifetime.
Previously, Pedowitz served as President, ABC Studios, from 2004-2009. During that period, Pedowitz's leadership produced multiple seasons of successful programming that fed the Walt Disney Company's distribution pipelines worldwide.
Prior to that, Pedowitz served as Executive Vice President, ABC Entertainment Television Group, overseeing all business, legal and financial affairs for ABC Primetime and Touchstone Television, as well as business/legal affairs for ABC Daytime. He joined ABC in 1991 as Senior Vice President, Business Affairs and Contracts.
Before joining ABC, Pedowitz was Senior Vice President, Business Affairs and Administration, MGM/UA Television Production Group, a position he had held since 1987. From 1985-87, Pedowitz was Vice President, Business Affairs and General Counsel, The Landsburg Company. From 1980-85, he was Vice President, Business Affairs, Reeves Entertainment. He began his career in the entertainment industry in 1979 as an attorney at MCA, Inc. The CW is a joint venture of CBS Entertainment and Warner Bros. Entertainment.


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